Those look like standard spade lugs as part of the heating coil in the printed circuit card.
Should pull right off with alittle pressure applied...
I wouldn't do alot of side ways pulling pressure as these lugs are just soldered in place to the circuit board...
Hopefully when you pull off the lug connections you will have enough wire length to cut off the connector and crimp on a new one... You should b able to find replacement spade connectors from any local auto parts store... Take the heating element with you to get the correct size connector...
If your assembly has the wiring to a removable plug then take the whole assembly to the local auto parts store and they can fix your cable and new connector plug for you at the store.
Sample board here shows what the spade lug looks like...
Roy Ken
My Posts are IMHO based on my experiences - Words in CAPS does not mean I am shouting
Roy - Carolyn
RETIRED DOAF/DON/DOD/CONTR RADIO TECH (42yrs)
K9PHT (Since 1957) 146.52M
2010 F150, 5.4,3:73 Gears,SCab
2008 Starcraft 14RT EU2000i GEN
2005 Flagstaff 8528RESS