I don't they are shooting you too bad of an offer at 13k trade in. I just did a quick search for that model and there is at least one dealer who selling a brand new one for $18995 and some others for still under $20k.
You might think it is worth more but in reality it is only worth what someone else is willing to pay for it. In this case the dealer will be wrapping up 13k to you and at least a little money in reconditioning and marketing. On top of that he has to be able to sell it to make a profit. With all of this known he still will have to be able to sell it for less than what a brand new one costs or a customer would simply just buy the new one. If you can buy a new one for $18995
clicky then he might have to put this used one on his lot for 15995 and be in the position to take the first 14500-15k offer that he is given to move the unit along.
I don't think they are being unfair in this case. However - there still might be a lot of room to negotiate on the purchase of the new fiver you are looking at. Sometimes they might take the discount on the fiver and show more on trade. It's a rob Peter to pay Paul issue .. pay attention though. 70-75% of MSRP on the new fiver is a good spot
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