Three tries on an Atwood usually means the sparker/flame sensor failed to show the tiny current that indicates the spark gap is inside a flame.
Any discontinuity or excessive resistance is enough to give this condition. The high voltage sparker can spark across a small gap in the wiring or overcome a bad connection, but when control board goes into resistance measuring mode, it sees open circuit, as if the flame failed to ignite.
Most of the sparker failures I've seen have been the HT lead burning inside the ceramic insulator, so the defect is not obvious.
Replace/adjust sparker first (particularly for the light three times failure mode), then suspect the control board. Too many good control boards get replaced before the sparker is suspected. I suspect this is because the control board is a much more expensive (and profitable?) part, and easier to replace than the sparker, in an Atwood.
Tom Test
Itasca Spirit 29B