I've been there as well. There is an admission fee as its a private operation, but it isn't much and you'll be as close to a Grizzly as you'll ever want to be. One of the Grizzlies jobs is to check out new bear box designs. I've seen them get into one in a couple of minutes and they don't use a key. They just bash it against a rock a couple of times and it pops right open. A sobering sight. The admission fee goes towards the expenses associated with relocating the Grizzlies to the Montana wilderness. If one returns, they arrange to ship the repeat offender to a zoo, but its a last resort.
You can "adopt" a bear for a child and they'll send the child a "get acquainted" package. They don't actually send the bear.
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Retired and visiting as much of this beautiful country as I can.