An answer to your question is two different levels of motorhomes. American Coach being a much higher priced unit to the others. Damon by Thor is or has been a lower priced unit with some very nice features. The Coachmen by Forest River had been what some would classify as an entry level motorhome, before the "merger". When we were comparing motorhomes in the early 2003-2004 model year the Sports Coach by Coachmen was being sold for considerably less than a Newmarr or Tiffin. The Sports Coach was being supplied a 5.9 Cummins diesel the same engine used in Dodge diesel powered pickups at the time and we saw new 40' two-three slide units at the Indy Rv Show for $114,999-$118,999. The numbers have always been in my head as being the point we decided we might be able to afford a DP.
'06 Phaeton 40' QSH
'14 Ford Flex SEL AWD Toad
'04 R-Vision Trail-Lite 213
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