What happened to

[WVcampground]

What happened to this guy?



He seems to have been replaced by,



Could it be a precursor to?

[CFerguson]

My god, the things people will argue about.

[colliehauler]

WVcampground wrote:

FlatBroke wrote:
I always thought that “Sam” looked like a goof ball. Never put the sticker on anything.

I actually like the Fred Flintstone logo reminds me of my childhood watching cartons.

Time moves on. Look at the golden arches with out the name, Pepsi logo without the name so it can have International appeal without English.

[westernrvparkow]

WVcampground wrote:

westernrvparkowner wrote:

WVcampground wrote:

westernrvparkowner wrote:
I cannot begin to tell you how much I hope that is true. The fat white guy might have been a great logo in the 50s, but in today's world it is a huge turn off. Good Sam sends us a great bit of marketing materials and any with Fat White Sam immediately gets filed in the circular file. The Good Sam universe already spends waaaay too much in marketing dollars chasing the Redneck White Guy (all the NASCAR sponsorships). The potential RV market is goes much beyond Bubba and Friends.

Gotta have diversity. Maybe they'll put RuPaul on there. They can cover about 3 bases going that route.

Would you be more or less likely to patronize a business that did use RuPaul as their mascot?

I would visit it more, honest answer. And I am a fat redneck middle aged heterosexual white guy that watches Nascar.

I bought some Dicor the other day. The fact that their front man is a fat middle aged fat bald white guy named Rudy who looks sort of creepy did not factor into the purchase decision.

You say you would visit a RuPaul logo'ed business more often, so logos do matter. Of course I don't believe a word of "I would visit it more, honest answer" any more than I believe that by sponsoring NASCAR Good Sam Enterprises is making an attempt to bring a more diverse clientele into the RVing world. It's playing to their base, nothing more. Nothing wrong with that if you are happy with the business you have and don't have a big need or desire to expand upon that base business.
My business has seen a big expansion of guests outside of the "old, fat, white guy" demographic in recent years. At the same time our reservation sourcing information has shown that fewer and fewer of those guests use the Good Sam channels to find us. Also, the percentage of guests who have and use the Good Sam card for a discount has decreased. So to us it is apparent the Good Sam universe is decreasing in size, just like NASCAR's TV ratings and attendance. Perhaps a sea change in Good Sam's marketing is past due. A change in the logo is hopefully the first step in what will likely be a long journey.

[WVcampground]

FlatBroke wrote:
I always thought that “Sam” looked like a goof ball. Never put the sticker on anything.

[colliehauler]

2012Coleman wrote:

BobsYourUncle wrote:

Wow!! Deja Vu!
I have one of those shirts, identical to that. I don't wear it often either. I also have 2 T shirts, and a couple ball caps, all with the same logo.
Nice! 🙂
And I may as well add, like you, not for sale. :B

Selling stuff on this site is against the rules, so they had to stop selling stuff I guess.

So how come I still have the old logo? I can log on to the Good Sam RV Club Member website.

Selling stuff and advertising is not against the rules if you own this site. How do you think they pay for this site with your forum dues? LOL

If your a lifetime member you get the old logo. The retro logo doesn't bother me. I remember when Sonic had a retro logo as well. How about the KFC spokesman for brand recognition.

[WVcampground]

drsteve wrote:

westernrvparkowner wrote:
I cannot begin to tell you how much I hope that is true. The fat white guy might have been a great logo in the 50s, but in today's world it is a huge turn off. Good Sam sends us a great bit of marketing materials and any with Fat White Sam immediately gets filed in the circular file. The Good Sam universe already spends waaaay too much in marketing dollars chasing the Redneck White Guy (all the NASCAR sponsorships). The potential RV market is goes much beyond Bubba and Friends.

Very true. Businesses need to change with the times or be left in the dust. Even the Big Boy restaurant chain downsized their fat white boy mascot, acknowledging people's desire for healthier food choices.

LOL, Bob's Big Boy, the holy grail of health food. :S

[FlatBroke]

I always thought that “Sam” looked like a goof ball. Never put the sticker on anything.

[drsteve]

westernrvparkowner wrote:
I cannot begin to tell you how much I hope that is true. The fat white guy might have been a great logo in the 50s, but in today's world it is a huge turn off. Good Sam sends us a great bit of marketing materials and any with Fat White Sam immediately gets filed in the circular file. The Good Sam universe already spends waaaay too much in marketing dollars chasing the Redneck White Guy (all the NASCAR sponsorships). The potential RV market is goes much beyond Bubba and Friends.

Very true. Businesses need to change with the times or be left in the dust. Even the Big Boy restaurant chain downsized their fat white boy mascot, acknowledging people's desire for healthier food choices.

[Jayco25E]

noteven wrote:
Whatever...

I like Woody Woodpecker smoking his ceegar stuck on a street rod...

LOL. Agree everyone is offended by everything now days.

[WVcampground]

2012Coleman wrote:

BobsYourUncle wrote:

Wow!! Deja Vu!
I have one of those shirts, identical to that. I don't wear it often either. I also have 2 T shirts, and a couple ball caps, all with the same logo.
Nice! 🙂
And I may as well add, like you, not for sale. :B

Selling stuff on this site is against the rules, so they had to stop selling stuff I guess.

So how come I still have the old logo? I can log on to the Good Sam RV Club Member website.

Then they should take down the links to insurance and CW RV sales. I'd guess the Profit could not make enough profit from T shirts lol.

Maybe you're special and thats why you still have the old logo? Are you fat, white, and middle aged?:B

[2012Coleman]

BobsYourUncle wrote:

Wow!! Deja Vu!
I have one of those shirts, identical to that. I don't wear it often either. I also have 2 T shirts, and a couple ball caps, all with the same logo.
Nice! 🙂
And I may as well add, like you, not for sale. :B

Selling stuff on this site is against the rules, so they had to stop selling stuff I guess.

So how come I still have the old logo? I can log on to the Good Sam RV Club Member website.

[WVcampground]

westernrvparkowner wrote:

WVcampground wrote:

westernrvparkowner wrote:
I cannot begin to tell you how much I hope that is true. The fat white guy might have been a great logo in the 50s, but in today's world it is a huge turn off. Good Sam sends us a great bit of marketing materials and any with Fat White Sam immediately gets filed in the circular file. The Good Sam universe already spends waaaay too much in marketing dollars chasing the Redneck White Guy (all the NASCAR sponsorships). The potential RV market is goes much beyond Bubba and Friends.

Gotta have diversity. Maybe they'll put RuPaul on there. They can cover about 3 bases going that route.

Would you be more or less likely to patronize a business that did use RuPaul as their mascot?

I would visit it more, honest answer. And I am a fat redneck middle aged heterosexual white guy that watches Nascar.

I bought some Dicor the other day. The fact that their front man is a fat middle aged fat bald white guy named Rudy who looks sort of creepy did not factor into the purchase decision.

[BobsYourUncle]

DutchmenSport wrote:
Before it all, it use to be "Open Roads" when under the umbrella of the Affinity Group. Maybe, to be PC, they should go back to the old Open Roads logo.

A long long time ago, this web site sold RV.net merchandise. My wife purchased a shirt for me. A few years later, we found a source that still had original Affinity Group Open Roads polo style shirts. She bought me another one, as the first one was wearing very thin and getting raggedy. I don't wear this one, except on very rare occasions hoping to keep it for a long-long time.

For everyone that goes back to the early 2000's or beyond, this will jog your memory:





No, it's not for sale, and it's not negotiable for any trade item. Sorry folks. I'm keeping it.

Wow!! Deja Vu!
I have one of those shirts, identical to that. I don't wear it often either. I also have 2 T shirts, and a couple ball caps, all with the same logo.
Nice! 🙂
And I may as well add, like you, not for sale. :B

[Lwiddis]

Sorry you didn’t hear. Tragic. I’m still in morning....I mean mourning.

[newman_fulltime]

Old-Biscuit wrote:
More likely replaced with running man

this would be more the right answer :B