It's often a false economy on their part in this techy day and age of fewer folks wishing to waste time on comparisons with phoning when there are umpteen others that show their rates low season, high season, weekends and holidays.
Often those that don't put up their rates, particularly in high demand areas at certain times of year/events in town, will adjust up and down depending on their vacancy rates at time of asking. If they were to look at the big picture that can cause bad feelings amongst those that find out others paid a far lower price for a similar or better site, and consequently lose any future business.
Well, that's how we tick and I'm sure many others do as well. Just post your rates, update as necessary by checking weekly competition or based on vacancy rates and make it as hassle free as possible for us the consumers to make the decision to call to book or not.
We are not solely driven by price, we are driven by "perceived value and appreciation", and chose to do business like most do with those we know, love and trust so to speak as with any business and refer along experience in that regards. Sadly most small business owners are not clued into proper marketing of their businesses, and not having an regularly updated website, displaying prices, genuine full name with permission reviews dated in today's day and age is just one of many areas they sadly fail in.
SD.
PS: Check out Pikes Fish Market Seattle = owner almost went bust, then a coach combined with an employee suggestion related to the "consumer experience" turned it all around by engaging the consumer, making it a fun place to go, and showing they "care" about their customers and employees. Their bottom line improved exponentially - now all their employees have to undergo a mini training school, and most employees interviewed been there a decade, fifteen and twenty+ years. One example of many successful turn around businesses.
It Takes No More Effort To Aim High Than To Aim Low - Reach For The Stars
