what is reasonable profit for the dealer
Is it a percentage of the price or a fixed amount? If I can find out what a dealer has paid for the unit, how much above that is fair?
Forum Discussion
I don't think any dealer is going to let you look at his accounts, so it is unlikely you'll know his profit to be in a position to decide what you think is fair.
Margin on a particular unit? People here say you might buy at 25-30% of a suggested list price, but you still have no idea what the dealer must pay for even a new unit, because they get different deals themselves from the factory, with volume discounts, seasonal incentives, sales incentives, special purchases. Then there are costs to cover like financing overhead, rent, utilities, insurance, taxes, employee salaries, commissions for sales staff and sales management.
You can make an offer you think is fair, and if the dealer thinks it is fair, he'll accept it.
Margin on a particular unit? People here say you might buy at 25-30% of a suggested list price, but you still have no idea what the dealer must pay for even a new unit, because they get different deals themselves from the factory, with volume discounts, seasonal incentives, sales incentives, special purchases. Then there are costs to cover like financing overhead, rent, utilities, insurance, taxes, employee salaries, commissions for sales staff and sales management.
You can make an offer you think is fair, and if the dealer thinks it is fair, he'll accept it.
