It's a "niche" camper IMHO, designed for those that are more interested in traveiling very light, but having a dry bunk, a pot to pee in, and a galley to cook some basic meals. Our first popup camper didn't have much more room, but we had to deal with wet canvas, drying it out before storage, etc.
The design concept is really interesting to me. The lifting roof is a newer application of what HiLo did with their products, and some of the same restrictions carry over such as smaller frdige, less storage area etc. But I do see where with some improvements, the market for this type of trailer could expand.
In terms of cost, if it is well built and designed to last, not like a big chunk of the******on the market today, then a price tag of $25K to $35K is not unreasonable. But it's funny how so many folks have little problem paying around $15K to $20K for units that have such limited lifespans that a lot of folks trade then in before dealing with the problems that will arise.
Granted, you can get more room with a hybrid....if you want to deal with canvas bunkends. And, there are small travel trailers, cut they will not be as efficient to tow in terms of miles per gallon.
Finally, there's a lot of younger folks that are suffering from having jobs that just aren't paying what they used to, and wages have been frozen for quite some time. I think that will create a demand for units that can be towed without killing gas mileage. But, only time will tell.
2012 Newmar Bay Star 3302
Blue Ox Avail
BrakeBuddy Advantage
2015 Malibu
"Get busy living, or get busy dying."
Andy Dufresne, The Shawshank Redemption