fla-gypsy wrote:
1. Ford F-Series as usual
I was looking at the sales numbers, in the chart for the top 11 trucks and I was struck by the fact that the only truck Ford offers is the F series. Yup, possibly the Ranger will come back, but if you want a Ford, the F series is the only game in town, right now.
GM has 4 out of the 11 top sellers, on this chart. GM offers choice, if you want a GM full size truck, you can choose from either a GMC or Chevy full size...or a GMC or Chevy if you want mid size.
When you add up the total sales in the chart of the four GM's, GM sells significantly more trucks than does Ford.
Reminds me of the situation we had in Canada back in the period 1947 to 1968. In that period, you could buy either a full size Ford or Mercury truck. If your preferences were GM, you could buy either a GMC or Chevy full size pickup. GM generally sold more pickups than Ford in that period. Ford had two truck models, GM had two.
In March, 1968 Ford cut the Mercury pickup. Within the next model year or so, in Canada, Ford pickup sales numbers were a bit higher than Chevy and Ford began to take the # 1 spot in truck sales in Canada. But then GM was still selling both GMC and Chevy pickups and generally more pickups per model year.
To me, it seems the same deal in modern times with the sales numbers between Ford and GM trucks. GM has more total sales numbers as they offer more choice (4 pickup models vs Ford F series)while Ford concentrates all their marbles on the F series and pick up the # 1 spot.
I think any accountant would look at total numbers sold, rather than who has the # 1 model. More sales, more money for the company coffers.
BTW, I'm not anti Ford. Back in 1968-69, my family's business had a new Mercury M 250 Pickup with the 300 inline six and three on the tree. Great general purpose, business truck, reliable and could more than carry it's weight, It was one of the last Mercury pickups ever built by FoMoCo of Canada.
