DownTheAvenue wrote:
There is a lot of pressure to buy at the shows, and the whole show format seems to encourage buyers.
RV shows for the vast majority who visit them should be viewed as nothing more than a day out during what is usually the worst part of the year, a diversion for a day at best.
😛 Sure, depending on the size of the show exhibitors in total may sell a 100 or 200 units but when 100,000 people pass through the gates over the course of a 3 or 4 day show that's drop in the bucket. The
primary goal for any RV dealer attending these shows isn't specifically to sell but to
advertise, to keep their brand in the mind of the buying public. It's no different than advertising anything else for sale - just because you see an ad on television or in the paper or hear it on the radio doesn't mean you're going to go out and buy that product right then and there, nor does the merchant expect you to - it's purpose is to plant the image of the product in your mind so when it does come time to buy you'll remember that particular product and be inclined to buy it rather than a competitor's product. Of course RV dealers want to sell
some units but it's not for the express purpose of selling but rather to cover the substantial costs involved in attending these shows with product to display. RV shows also generate more the way of contacts that lead to later eventual sales back at the dealership. Anyone who goes to these shows believing they're going to see anything but a
sampling of what any given dealer can offer is naive because each dealer when planning for a show chooses a select few models to display. If you want to explore more of his entire lineup you gotta put boots on the ground and go to the dealership. Regardless that exhibitor's goals are entirely different than yours you're best to view any RV show only as a day's entertainment.
2012 Silverado 1500 Crew Cab2014 Coachmen Freedom Express 192RBS2003 Fleetwood Yuma * 2008 K-Z Spree 240BH-LX
2007 TrailCruiser C21RBH * 2000 Fleetwood Santa Fe
1998 Jayco 10UD * 1969 Coleman CT380