^ Agreed. Some (a lot) of dealer snake their money on higher margins and lower volume. Some (a few) make it on high volume and low margin. I know which one I pick.
The other guys rely on the uninformed consumer and impulse buyers.
The last day of the month thing is true, I’m almost certain. I was 90% into buying a new truck on Dec 30. Had the deal, had the cashiers check. Dealer stalled us until closing time and then jacked the price AFTER a signed purchase agreement. Why? After the fact the GM divulged they made their goal that afternoon and didn’t need my no profit sale any longer.
