Ron3rd wrote:
4X4Dodger wrote:
Ron3rd wrote:
The internet has pretty much killed all the magazines like Trailer Life, as well as all the newspapers. The remaining ones are struggling.
Actually while this is a commonly held perception its not borne out by the facts.
While newspapers are struggling financially and people are turning more and more to the internet to get a variety of information There are more magazines being published today than at any other time in our history. And they cover every conceivable subject. This is why the magazine section at any major book seller (like B&N) is the LARGEST single department in the store.
What has been learned is that people pick and choose what information they get from what source. But magazines are still very popular. And don't think it's an "age" thing either. About 1/2 of all magazines are aimed at the preteen thru 25 year old market.
Trailer Life is alive and well. But is not living up to it's ultimate potential.
While a lot of them still exist, they're all struggling. Sports Illustrated just let go all in-house photographers and will use free-lancers only from now on. They all have to cut way back as subscriptions are down drastically. Personally, I would rather have a magazine or newspaper but millennials for the most part don't read magazines or newspapers.
Well again most of this is perception. Some facts from MPA:
More people under the age of 35 read PRINT magazines than over the age of 35
Most magazines have a paid online digital version but it's the PRINT version that drives the Digital not the other way around. ie. people get to the digital version from reading the print...and keep reading both
There are 7240 magazines being published
Barnes and Noble is not on the ropes. It is going to break off it's NOOK business and its College bookstore business (both struggling) from it's retail bookstore business which had a $72+ million dollar third quarter income. The bookstore is still profitable even in the face of Amazon.
Now back to the original topic...
