Jul-01-2015 08:35 AM
Jul-07-2015 10:59 AM
Jul-07-2015 10:39 AM
Jul-07-2015 10:17 AM
Jul-04-2015 06:24 PM
Jul-04-2015 06:03 PM
Jul-04-2015 03:09 PM
4X4Dodger wrote:You are talking about creating a new product that the consumer did not know they wanted. If there is not a want after a product is created the product goes away. Like I said if small/medium/large RV's did not sell that segment would disappear. In my example of new Coke there was no market for the product and it disappeared. My choice of the words consumer demand was used instead of market. Evidently consumer demand only means creating new products in your view instead of a market for existing products. They build all different sizes because they sell. If they did not sell they would go the way of CRT tubes, typewriters, New Coke.
Quote: "You are talking about specific models where I'm talking about small medium and large RV's. If they only sold one size that's what they would build. For years it has been proven that there is a market for all sizes. Some manufacturers specialize in a particular size such as Scamp or egg campers while others build large units such as Newell. My point is there is a market for all different size's if not that segment would disappear.
If you don't think consumer demand plays a big role in what sells tell that to the inventor of New Coke.
* This post was edited 07/04/15 09:42am by colliehauler * "
I am sorry but you have got it backwards again. The huge RV's were not brought to market out of a loud outcry from consumers for one and a half million dollar Motor Homes or $50 thousand dollar 5th wheels all over 40 feet long.
This phenomenon is relatively recent. And came about as I pointed out.
The fact that they SELL AFTER the fact only validated the risk and intuition of the manufacturer. It does not mean there was a pre-existing demand. It only means that demand exists now.
And you essentially have the New Coke debacle backwards..in fact it proves my point. The New Coke was NOT invented in response to any consumer demand for such a thing. It was an idea and a risk Coke took to increase sales. They brought out a new product....and just like the Edsel it bombed.
To be honest your view is held by many people that dont work in marketing and manufacturing or have owned such a company and that is understandable. But trust me, if companies waited for consumer demand to drive the market a good 1/2 to 2/3rds of the products on our shelves would not exist today.
Nobody knew they wanted an I POD until Steve Jobs showed them one.
Jul-04-2015 11:56 AM
Jul-04-2015 10:10 AM
Jul-04-2015 07:34 AM
4X4Dodger wrote:You are talking about specific models where I'm talking about small medium and large RV's. If they only sold one size that's what they would build. For years it has been proven that there is a market for all sizes. Some manufacturers specialize in a particular size such as Scamp or egg campers while others build large units such as Newell. My point is there is a market for all different size's if not that segment would disappear.colliehauler wrote:4X4Dodger wrote:Yes it is in response to customer demand. They do not build something that does not sell.
There has been a trend in American Design and Manufacturing for about 15 years or more now to go to bigger and bigger everything.
Furniture, houses, refrigerators, TV's, Stoves even BBQ's have all taken huge leaps in size compared to the 1980's and previously.
So it's natural that this trend has hit the RV world and boy has it.
40+ foot Motor Homes and fifth wheels, huge slide-outs.
Sometimes I watch that big long infomercial called Extreme Motorhomes and just sit slack-jawed as one 40 or 45 foot monstrosity after another that is decorated like a cheap Casino in Laughlin is paraded on the TV.
Want Horsepower? OH get the 500HP Cat!
Everything has gone "Extreme" This is a big part of the answer. And no it wasn't necessarily in response to customer demand. It was one MFG trying to outdo the others to offer something new and different. I think that market was created by the Mfg's.
As I get older I want things smaller and more easy to manage and maintain.
Like I said earlier they make small campers up to large coaches to fit the needs of the people who buy them. If it didn't sell they wouldn't build it.
Your point is a common one and it is easy to believe this is what is happening. But in reality it's not consumer demand that drives this.
Secondly manufacturers build many many things that just dont sell. All the time. The Edsel, The Pacer are just two big examples.
There was no consumer DEMAND for Henry Fords first Car until he built it...creating demand.
There was NO consumer demand for personal computers until Apple brought out the McIntosh...and still it took years for it to truly catch on and for millions to realize that they "needed" one.
When you are a manufacturer of something as complicated as a Motorhome or a Travel Travel you must start the design process AT LEAST two years before taking it to the first RV Show. There is no way that you can understand what consumers really want two years in advance.
Manufacturers take a chance. They look at the competition and use a lot of intelligence gathered and have to find a way to set themselves apart from their competition. When all the floor plans are so similar and all the designs are so similar the one thing left is BIGGER. And that is how we got here. Once people saw them and walked through them they said...OH! this is great so much bigger and roomier... ie created demand.
Very rarely in business does a new product come to market with already existing demand pushing the process.
Jul-04-2015 07:25 AM
Jul-04-2015 06:35 AM
Jul-04-2015 06:11 AM
Jul-04-2015 05:53 AM
colliehauler wrote:4X4Dodger wrote:Yes it is in response to customer demand. They do not build something that does not sell.
There has been a trend in American Design and Manufacturing for about 15 years or more now to go to bigger and bigger everything.
Furniture, houses, refrigerators, TV's, Stoves even BBQ's have all taken huge leaps in size compared to the 1980's and previously.
So it's natural that this trend has hit the RV world and boy has it.
40+ foot Motor Homes and fifth wheels, huge slide-outs.
Sometimes I watch that big long infomercial called Extreme Motorhomes and just sit slack-jawed as one 40 or 45 foot monstrosity after another that is decorated like a cheap Casino in Laughlin is paraded on the TV.
Want Horsepower? OH get the 500HP Cat!
Everything has gone "Extreme" This is a big part of the answer. And no it wasn't necessarily in response to customer demand. It was one MFG trying to outdo the others to offer something new and different. I think that market was created by the Mfg's.
As I get older I want things smaller and more easy to manage and maintain.
Like I said earlier they make small campers up to large coaches to fit the needs of the people who buy them. If it didn't sell they wouldn't build it.
Jul-03-2015 06:02 PM
VT Skier wrote:oakbowery wrote:
I have a 37' TT. We have two kids and a third on the way. For us, we have family and friends that often come stay so we need to be able to sleep a lot of people comfortably. My parents have a 23' and after having mine, theirs seems tiny. It suits them just fine (just the two of them). For us, the 37' camper is awesome. Every family has different needs, hence the reason for various sizes.
Wife and I have a 25ft suits our needs just fine, initially she wanted a much bigger unit and I had to keep reminding her we camp in State Parks and COE's any bigger and we won't fit.
Jul-03-2015 01:50 PM
oakbowery wrote:
I have a 37' TT. We have two kids and a third on the way. For us, we have family and friends that often come stay so we need to be able to sleep a lot of people comfortably. My parents have a 23' and after having mine, theirs seems tiny. It suits them just fine (just the two of them). For us, the 37' camper is awesome. Every family has different needs, hence the reason for various sizes.